June 12, 2013

Take the Secret out of Doing Business

Attend this seminar to receive business secrets to grow your business. Really? Let’s face it; there are no secrets to doing business, just strategies. Instead of spending money and time attending seminars or workshops to find secrets, take a deep breath and revisit your purpose for going into business. Here are a few questions to think about when developing your business strategy:
  • Who are your clients and how do they find you?
  • What’s your strategy to deliver your product and/or service to prospective clients to meet their needs, solve their problems, or enhance their lives?
  • Who are your ideal business clients?
  • How well do you know your prospective and current clients?
  • What’s your strategy to keep your clients happy and transform them to raving fans?
  • What resources will you need to support your strategy?
  • What’s your strategy to handle disgruntled clients and build their trust?
  • What’s your strategy to continue moving your business forward when funds are low?
  • What method(s) will you use to stay connected to your clients for repeat business or referrals?
  • How will you demonstrate your appreciation for your client’s business?
  • What strategies or tools will you use to measure your client's satisfaction?
Many business secret gurus or experts are simply sharing strategies that were applicable to their personality, business, and clients. Don’t get lured into their strategy because you don’t know the resources (e.g., money, people, or equipment) they had access to when they started. And, their strategy may not be suitable for your business mission, vision, or clients.

Stop seeking secrets; just create and build your strategies. You’ll be amazed of the results you will reap and you will not need to keep this a secret.

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