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Showing posts from October, 2014

Things or Experience?

A survey from Eventbrite found that 78% of Generation Y respondents would rather spend money on an experience than a thing, and 77% say their best memories come from experiences. In addition, 72% of millennials shared they would like to increase their spending on experiences, and 69% say that their experiences make them feel more connected to their communities, other people, and the world. In 1998, B. Joseph Pine II and James H. Gilmore published an article - The Experience Economy . In this article, they state businesses must orchestrate memorable events for their customers, and that memory (i.e., experience) itself becomes the product. Savvy businesses use this model and charge for the value of their "experience" product because they know if they create experiences that are exciting and transcendent, they can build a community of fans that will rave about their 'experience.' Jesus Christ created a community of raving fans because He always gave people wha

Skeptics of The Poor

Two homeless women contacted The SOFEI Group for housing assistance after eviction from an area shelter. Housing homeless women and their families is not part of our mission; however, we sought assistance (temporary housing, food, and pampers) from area organizations, churches, and people on their behalf. Following are responses to our request: Why were they evicted? Are they tithing members of a church? They must be irresponsible women to be evicted from a shelter. Why can't they move to another shelter? I don't believe in giving my money to people that don't want to help themselves. Why can't they go and stay with relatives? All responses were valid and The SOFEI Group decided to provide temporary housing and food for these women because they were wandering the street with their children in tote. And, it was discovered their eviction wasn't a result of their carelessness, but their refusal to attend substance abuse (alcohol or drugs) counseling sessions manda

We Plunged

Right into doing something we’ve never done before – host a Zumbathon® Charity Event! Since we’ve been out of the lime-light, we thought hosting a Zumbathon® would be a fun way to reconnect with friends and supporters, and make new ones. We’ve supported Zumbathon® events to benefit heart disease and ovarian cancer. And one-year later we’re hosting our own to benefit women experiencing poverty in the Washington region. The Zumba® Corporate Office approved our Zumbathon® Charity Event within two-hours of submission - a process that normally takes two-business days, and within four-weeks, only 10% of our desired participants have registered. Lesson learned, we’re doing something we’ve never done before and its success can’t be measured solely on who showed up; but, on our commitment to work and move the weight of poverty off the shoulders of women who live with it daily right in our backyard. Not achieving the desired results from this plunge will not stop us from doing it agai